Toastmasters Manuals
Projects, Times & Objectives


Index of Toastmasters Manuals:
(click a title to view that projects objectives and time guidelines)


Note: Toastmasters Int. occasionally makes modifications to the program and manuals offered. These changes / updates have been noted herein (with the exception of the in manual project order) for the benefit of those who have, and might be working from older books. Oct., 2011 Addendum - no further updates have been, or will be made to this page.


The Basic Manual

arrowThe Competent Communication (CC) manual
- previously known as The Communication & Leadership (CL) Manual -


Advanced Communication Series:

arrow Communicating on Television arrow Humorously Speaking
arrow Interpersonal Communications arrow Interpretive Reading
arrow Public Relations arrow Speaking to Inform
arrow Special Occasion Speeches arrow Specialty Speeches
arrow Speeches by Management arrow Storytelling
arrow Technical Presentations arrow The Entertaining Speaker
arrow The Discussion Leader arrow Facilitating Discussion
arrow The Professional Salesperson
arrow The Professional Speaker arrow Persuasive Speaking


Leadership Manual

arrowCompetent Leadership Manual




Want to find out how the manuals relate to the Toastmaster experence?
See: Toastmasters Communication & Leadership Tracks.

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The Competent Communication (CC) Manual

- previously known as The Communication & Leadership (CL) Manual -


This is the Basic Manual it's where all Toastmasters begin their journey in improving their speaking, listening and thinking skills. Note: Toastmasters International continually updates it's manuals. So, The project titles listed below reflect a few of the changes that have been made. Whether the project title has changed or not, the project objectives may have changed -- please check your manual for current objectives.



Projects:



The Ice Breaker (4 to 6 minutes)


arrow To begin speaking before an audience

arrowTo help you understand what areas require particular emphasis in your speaking development.

arrowTo introduce yourself to your fellow club members.



Get to the Point (5 to 7 minutes) was "Speak with Sincerity" - before that - "Be In Earnest"


arrowSelect a speech topic and determine its general and specific purposes.

arrowOrganize the speech in a manner that best achieves those purposes.

arrowEnsure the beginning, body and conclusion reinforce the purposes.

arrowProject sincerity and conviction and control any nervousnes you may feel.

Organize Your Speech (5 to7 minutes)


arrowSelect an appropriate outline which allows listeners to easily follow and understand your speech.

arrowMake your message clear, with supporting material directly contributing to that message.

arrowUse appropriate transitions when moving from one idea to another.

arrowCreate a strong opening and conclusion.



Your Body Speaks (5 to 7 minute) was "Show What You Mean"


arrowUse stance, movement, gestures, facial expressions and eye contact to express your message and achieve your speech's purpose.

arrowMake your body language smooth and natural.



Vocal Variety (5 to 7 minute)


arrowTo explore the use of voice volume, pitch, rate, and quality as assets to your speaking.

arrowTo Achieve a pleasing natural voice quality when speaking



How to Say It (5 to 7 minute) was "Work with Words"


arrowSelect the right words and sentence structure to communicate your ideas clearly, accurately and vividly.

arrowUse rhetorical devices to enhance and emphasize ideas.

arrowEliminate jargon and unnecessary words. Use correct grammar.



Research Your Topic (5 to 7 minute) was "Apply Your Skills"


arrowCollect information about your topic from numerous sources.

arrowCarefully support your points and opinions with specific facts, examples and illustrations gathered through research.



Get Comfortable with Visual Aids (5 to 7 minute) was "Add Impact to your Speech" - before that - "Make It Persuasive"


arrowSelect visual aids that are appropriate for your message and the audience.

arrowUse visual aids correctly with ease and confidence.

Persuade with Power (5 to 7 minute) was "Speak With Knowledge"


arrowPersuade listeners to adopt your viewpoint or ideas or to take some action.

arrowAppeal to the audience's interests

arrowUse logic and emotion to support your position.



Inspire Your Audience (5 to 7 minute)


arrowTo inspire the audience by appealing to noble motives and challenging the audience to achieve a higher level of beliefs or achievement.

arrowAppeal to the audience's needs and emotions, using stories, anecdotes and quotes to add drama.



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COMMUNICATING ON TELEVISION


Television presentations differ from other presentations, and they require special considerations. With this manual you'll learn to present editorials, appear as a guest on a "talk" show, conduct a press conference, and use television to train.



Projects:



Straight Talk (3 minutes +/- 30 sec)


arrowTo effectively present an opinion or viewpoint in a short time.

arrowTo stimulate giving a presentation as part of a television broadcast.



The Talk Show (10 minutes +/- 30 sec)


arrowTo understand the dynamics of a television interview or "talk" show.

arrowTo prepare for the questions that may be asked of you during a television interview program.

arrowTo present a positive image on the television camera.

arrowTo appear as a guest on a simulated television talk show.



When You're the Host (10 minutes +/- 30 sec)


arrowTo conduct a successful television interview.

arrowTo understand the dynamics of a successful television interview or "talk" show.

arrowTo prepare questions to ask during the interview program.

arrowTo present a positive, confident image on the television camera.



The Press Conference (4 to 6 minutes presentation; 8 to 10 minutes with Q&A)


arrowTo understand the nature of a television press conference.

arrowTo prepare for an adversary confrontation on a controversial or sensitive issue.

arrowTo employ appropriate preparation methods and strategies for communicating your organization's viewpoint.

arrowTo present and maintain a positive image on television.



Training On Television (5 to 7 minutes; 5 to 7 minutes video tape playback )


arrowTo learn how to develop and present an effective training program on television.

arrowTo receive personal feedback through the videotaping of your presentation.



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HUMOROUSLY SPEAKING


Audiences love to laugh. This manual shows you how to use humorous stories and jokes throughout your speech to grab and keep listeners' attention and illustrate your points. You also learn how to give an entirely humorous speech.



Projects:



Warm Up Your Audience (5 - 7 minutes)


arrowPrepare a speech that opens with a humorous story

arrowPersonalize the story

arrowDeliver the story smoothly and effectively



Leave Them With A Smile (5 - 7 minutes)


arrowPrepare a serious speech that opens and closes with a humorous story

arrowPrepare a closing story that reemphasizes the speech's main point

arrowDeliver the stories smoothly and effectively



Make Them Laugh (5 - 7 minutes)


arrowPrepare a serious speech that opens and closes with humorous stories

arrowInclude jokes in the speech body to illustrate points or maintain audience interest

arrowDeliver the stories and jokes smoothly and effectively



Keep Them Laughing (5 - 7 minutes)


arrowPrepare a speech that opens with a self-deprecating joke

arrowString together two or three related jokes in the speech body

arrowClose the speech with a humorous story



The Humorous Speech (5 - 7 minutes)


arrowUse exaggeration to tell a humorous story

arrowEntertain the audience

arrowEffectively use body language and voice to enhance the story



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INTERPERSONAL COMMUNICATIONS


Topics covered include conversing with ease, negotiating, handling criticism, coaching someone to improved performance, and expressing dissatisfaction effectively.



Projects:



Conversing with Ease (10 to 14 minutes)


arrowIdentify techniques to use in conversing with strangers.

arrowRecognize different levels of conversation

arrowInitiate a conversation with a stranger.

arrowUse open-ended questions to solicit information for further conversation.



The Successful Negotiator (10 to 14 minutes)


arrowEmploy win/win negotiating strategies to achieve your goals

arrowEnjoy the benefits of win/win negotiating.



Diffusing Verbal Criticism (10 to 14 minutes)


arrowRespond non-defensively to verbal criticism.

arrowEmploy a five-step method to identify the problem, diffuse the attack and arrive at a solution.



The Coach (10 to 14 minutes)


arrowDetermine reasons for someone's substandard performance

arrowCoach the person to improve performance.



Asserting Yourself Effectively (10 to 14 minutes)


arrowEnjoy the mental and physical benefits of being assertive.

arrowEmploying the four-step method for addressing a problem and asking for help.

arrowOvercome resistance to your requests



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INTERPRETIVE READING


This manual will help you develop your interpretive reading skills. The projects include presenting stories, poetry, monodramas, plays and oratorical speeches.



Projects:



Read A Story (8 to 10 minutes)


arrowTo understand the elements of interpretive reading.

arrowTo learn how to analyze a narrative and plan for effective interpretation.

arrowTo learn and apply vocal techniques that will aid in the effectiveness of the reading.



Interpreting Poetry (6 to 8 minutes)


arrowTo understand the differences between poetry and prose.

arrowTo recognize how poets use imaginary, rhythm, meter, cadence and rhyme to convey the meanings and emotions of their poetry.

arrowTo apply vocal techniques that will aid in the effectiveness of the reading.



The Monodrama (5 to 7 minutes)


arrowTo understand the concept and nature of the monodrama.

arrowTo assume the identity of a character and to portray the physical and emotional aspects of this character to an audience.



The Play (12 to 15 minutes)


arrowTo adapt a play for interpretive reading.

arrowTo portray several characters in one reading, identifying them to the audience through voice changes and movement.



The Oratorical Speech (10 to 12 minutes)


arrowTo understand the structure of an effective speech.

arrowTo interpret and present a famous speech.



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PUBLIC RELATIONS {Projects Updated}


Everyone benefits from the ability to present a good public image. Projects cover preparing a speech that will generate a favorable attitude toward you and your product, company or service, presenting a positive image of yourself and your company or organization on a radio talk show, persuading an audience to accept your viewpoint, addressing a hostile audience, and communicating with the public during a crisis situation.



Projects:



The Public Relations Speech (5 to 7 minutes) {Removed from New Edition}


arrowPrepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience.



Resources for Goodwill (8 to 10 minutes) {Removed from New Edition}


arrowResearch the operation and benefits of an organization or company.

arrowPrepare a talk designed to build goodwill toward it by presenting factual information.

arrowAnalyze the common interests of your audience and focus your presentation on those interests.

arrowEffectively use at least one visual aid to enhance the audience's understanding.



The Persuasive Approach (8 to 10 minutes)


arrowDirect a persuasive appeal to the audience's self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous.

arrowPersuade the audience to adopt your viewpoint by the use of standard persuasive techniques.



Speaking Under Fire (6 to 8 minutes, 8-10 min with Q&A)


arrowPrepare a talk to persuade a hostile audience at least to consider your position on a controversial issue.

arrowConduct a question-and-answer period on the speech subject.



The Media Speech (8 to 10 minutes +/- 30 seconds) {Removed from New Edition}


arrowWrite a speech script on behalf of a social cause.

arrowUsing the script, present the speech to persuade a general television audience.



The Goodwill Speech (5 to 7 minutes +/- 30 seconds) {New Project}


arrowPrepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience.



The Radio Talk Show (8 to 10 minutes) {New Project}


arrowPrepare a positive image of your company or organization on a simulated radio talk show.

arrowPrepare a talk designed to build goodwill toward it by presenting factual information.

arrowUnderstand the dynamics of a successful radio talk show.

arrowPrepare for the questions that may be asked of you during the radio interview.



The Crisis Management Speech (8-10 minutes, plus 30 seconds wth Q&A) {New Project}


arrowLearn strategies for communicating to the media about a company crisis.

arrowPrepare a speech for the media about a company crisis that builds and maintains a positive image for the company.

arrowAnswer questions from the media in a manner that reflects positively on the company.



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SPEAKING TO INFORM


The projects in this manual will help you give informative and interesting speeches. Topics covered include the demonstration talk, the fact-finding report, the abstract concept and resources for informing.



Projects:



The Speech to Inform (5 to 7 minutes)


arrowSelect new and useful information for presentation to the audience.

arrowOrganize the information for easy understandability and retention.

arrowPresent the information in a way that will help motivate the audience to learn.



Resources for Informing (8 to 10 minutes)


arrowAnalyze the knowledge level of your audience regarding your chosen subject.

arrowFocus your presentation at the audience's level of knowledge.

arrowBuild a supporting case for each major point through use of explanation examples, and information gathered research.

arrowEffectively use at least one visual aid to enhance the audience's understanding.



The Demonstration Talk (10 to 12 minutes)


arrowPrepare a demonstration speech to clearly explain a process, product, or activity.

arrowConduct the demonstration as part of a speech delivered without notes.



A Fact-Finding Report (10 to 12 minutes)


arrowPrepare a report on a situation, event, or problem of interest to the audience.

arrowDeliver sufficient factual information in your report so the audience can base valid conclusions or a sound decision on it.



The Abstract Concept (10 to 12 minutes)


arrowResearch and organize the thought of experts on an abstract concept, theory, historical force, or social/political issue.

arrowPresent the ideas in a clear and interesting manner.



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SPECIAL OCCASION SPEECHES


Provides instruction in giving toasts, speaking in praise, "roasting" someone, and presenting and accepting awards.



Projects:



Mastering the Toast (2 to 3 minutes)


arrowRecognize the characteristics of a toast.

arrowPresent a toast honoring an occasion or person.



Speaking in Praise (5 to 7 minutes)


arrowPrepare a speech praising or honoring someone, either living or dead.

arrowAddress five areas concerning the individual and his/her accomplishments.

arrowInclude anecdotes illustrating points within the speech.



The Roast (3 to 5 minutes)


arrowPoke fun at a particular individual in a good-natured way.

arrowAdapt and personalize humorous material from other sources.

arrowDeliver jokes and humorous stories effectively.



Presenting an Award (3 to 4 minutes)


arrowPresent an award with dignity and grace.

arrowAcknowledge the contributions of the recipient.



Accepting an Award (5 to 7 minutes)


arrowAccept an award with dignity, grace and sincerity.

arrowAcknowledge the presenting organization.



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SPECIALTY SPEECHES


Speakers must be able to speak in many situations and this manual will help. Types of speeches covered include impromptu speeches, sales presentations, introductions, inspirational speeches, and oral interpretations.



Projects:



Speak Off The Cuff (5 to 7 minutes)


arrowDevelop an awareness of situations in which you might be called upon to deliver an impromptu speech.

arrowUnderstand how to prepare for impromptu speaking.

arrowDevelop skill as a speaker in the impromptu situation by using one or more patterns to approach a topic under discussion; for example, comparing a past, present, and future situation, or before and after.



Uplift the Spirit (8 to 10 minutes)


arrowIdentify and understand the basic differences between inspirational speeches and other kinds of speeches.

arrowLearn how to evaluate audience feeling and develop emotional rapport.

arrowDevelop a speech style and delivery that effectively expresses inspirational content by moving the audience to adopt your views.



Sell a Product (10 to 12 minutes)


arrowUnderstand the relationship of sales technique to persuasion.

arrowSkillfully use the four steps in a sales presentation: Attention, interest, desire, action.

arrowIdentify and promote a unique selling proposition in a sales presentation.



Read Out Loud (12 to 15 minutes)


arrowArrive at an understanding of the elements that comprise oral interpretation and how it differs from preparing and giving a speech.

arrowLearn the preparation or planning techniques of effective interpretation.

arrowLearn the principles of presentation and develop skill in interpretive reading with regard to voice and body as instruments of communication.



Introduce the Speaker (duration of a club meeting)


arrowFocus on the special occasion talk from the standpoint of the introducer (function, chairman, toastmaster, master of ceremonies).

arrowBecome knowledgeable and skilled in the functions associated with the master of ceremonies.

arrowHandle the introduction of other speakers at a club meeting.



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SPEECHES BY MANAGEMENT


This manual will help you successfully handle a variety of speaking situations managers encounter in their work environment. Subjects covered include briefings, technical speeches, motivational talks and confrontations.



Projects:



The Briefing (8 to 10 minutes; plus 5 minutes with Q&A)


arrowApply the key steps in the preparation of a briefing and the organization of material.

arrowGive a briefing according to a specific objective so the audience will have an understanding of the information.

arrowEffectively handle a question-and-answer session following the briefing.



The Technical Speech (8 to 10 minutes)


arrowConvert a technical paper or technical material and information into a technical speech.

arrowOrganize a technical speech according to the inverted-pyramid approach.

arrowWrite a technical speech and present it



Manage And Motivate (10 to 12 minutes)


arrowUnderstand the concept and nature of motivational magnagement

arrowApply a four step motivational method with the objectives to persuade and inspire



The Status Report (10 to 12 minutes)


arrowOrganize and prepare a status report involving the overall condition of a plan or program

arrowConstruct the report according to a four step pattern

arrowGive an effective presentation of the report



Confrontation: The Adversary Relationship (5 minutes speech ; plus 10 minutes with Q&A)


arrowUnderstand the definition and nature of the adversary relationship

arrowPrepare for an adversary confrontation on a controversialissue



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STORYTELLING


Everyone loves a story. Types of stories covered in this manual include the folk tale, the personal story, stories with morals, the touching story, and the historical story.



Projects:



The Folk Tale (7 to 9 minutes)


arrowTo tell a folk tale that is entertaining and enjoyable for a specific age group

arrowTo use vivid imagery and voice to enhance the tale.



Let's Get Personal (6 to 8 minutes)


arrowTo learn the elements of a good story.

arrowTo create and tell an original story based on a personal experience



The Moral of the Story (4 to 6 minutes)


arrowTo understand that a story can be entertaining yet display moral values.

arrowTo create a new story that offers a lesson or moral.

arrowTo tell a story using skills developed in the previous two projects.



The Touching Story (5 to 7 minutes)


arrowTo understand the techniques available to arouse emotion

arrowTo become skilled in arousing emotions while telling a story.



Bringing History to Life (7 to 9 minutes)


arrowTo understand the purpose of stories about historical events or people.

arrowTo use the storytelling skills developed in the preceding projects to tell a story about a historical event or person.



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TECHNICAL PRESENTATIONS {Projects Updated}


The projects in this manual will help you prepare and present briefings, proposals, technical papers and technical team presentations.



Projects:



The Technical Briefing (8 to 10 minutes)


arrowUsing a systematic approach, organize technical material into a concise presentation, tailoring to the audience's needs, interests and knowledge levels.



The Proposal (8 to 10 minutes; 3 to 5 minutes with Q&A)


arrowPrepare a technical presentation advocating a product, service, idea, or course of action.

arrowTo present your viewpoint logically and convincingly, using an inverted-pyramid approach. To effectively handle a question-and-answer period.



The Nontechnical Audience (10 to 12 minutes)


arrowUnderstand the principles of communicating complex information to nontechnical listeners, using overhead transparencies to illustrate your message.

arrowAnswer audience questions that arise during the presentation.



Presenting a Technical Paper (10 to 12 minutes)


arrowDeliver an interesting speech based on a technical paper or article.

arrowEffectively use a flipchart, overhead projector or slides to illustrate your message.



The Team Technical Presentation (20 to 30 minutes) {Removed from New Edition}


arrowUnderstand the nature and process of a team technical presentation.

arrowArrange pre-meeting communications via e-mail.

arrowAssemble a team of club members capable of getting the job done.

arrowOrchestrate the planning, preparation and delivery of a team technical presentation.



Enhancing A Technical Talk With The Internet (12 to 15 minutes) {New Project}


arrowUnderstand the nature and process of a technical presentation supported with professional level visual aids.

arrowArrange pre-meeting communications via e-mail.

arrowFind or create a website supporting or enhancing your verbal presentation.

arrowUse modern technology (i.e. video image and graphic programs) to support your presentation.



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THE ENTERTAINING SPEAKER


This manual includes valuable information on how to give an entertaining or dramatic speech, where to find material, how to make an audience laugh, and what to do when you're asked to speak after dinner.



Projects:



The Entertaining Speech (5 to 7 minutes)


arrowEntertain the audience through use of humor and/or drama drawn from your personal experience.

arrowOrganize an entertaining speech for maximum audience impact.



Resources for Entertainment (5 to 7 minutes; old: 8 to 10 minutes)


arrowDraw humorous and/or dramatic material from sources other than your own personal experience.

arrowAdapt your material to suit your topic, your own personality and the audience.

arrowUse entertaining material as means of conveying a serious message.



Make Them Laugh (5 to 7 minutes; old: 8 to 10 minutes)


arrowPrepare a humorous speech drawn from your own experience.

arrowStrengthen the speech by adapting and personalizing humorous material from outside sources.

arrowDeliver the speech in a way that makes the humor effective



A Dramatic Talk (5 to 7 minutes; old: 10 to 12 minutes)


arrowDevelop an entertaining dramatic talk about an experience or incident, or give a dramatic reading.

arrowInclude vivid imagery, characters and dialogue.

arrowDeliver the talk in an interpretative manner.



Speaking After Dinner (8 to 10 minutes; old: 13 to 15 minutes)


arrowPrepare an entertaining after-dinner talk on a specific theme.

arrowDeliver the talk extemporaneously, using the skills developed in the preceding entertainment projects.



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THE DISCUSSION LEADER


(Replaced by Facilitating Discussion) This manual offers guidance in presenting workshop and conference presentations. Role-playing and problem-solving sessions are also covered. This manual is a must for managers, trainers, teachers and administrators.



Projects:



The Seminar Solution (20 to 30 minutes)


arrowPresent an introductory short talk or brief lecture describing a theory, model or information about a topic that will be discussed by a group following the presentation.

arrowOrganize the information so that it is easy to understand and can be remembered.

arrowOrient the group to think about the specific goal of the discussion

arrowUse a buzz session discussion technique to promote group participation in deriving information leading to a solution to the problem.



The Round Robin (20 to 30 minutes)


arrowEstablish the meaning of a question with a discussion group.

arrowUsing a problem solving pattern, lead the participants in a brainstorming session.

arrowScreen the possible solutions and lead the group in deciding what action to take.



Pilot a Panel (30 to 40 minutes)


arrowSelect a problem for panel discussion. Select not less than three members in advance to speak on the panel.

arrowDefine the common goals and the purpose of the panel.

arrowActing as moderator, monitor the panel discussion to inform the audience.



Make Believe (Role Playing) (20 to 30 minutes)


arrowUnderstand what role-playing is and how to use it effectively in group communication.

arrowSelect a problem involving human relations in which you may use the role-playing method to illustrate and explore the problem.

arrowCreate a plot and characters relevant to the discussion problem and select a cast from among the group members.



The Workshop Leader (30 to 40 minutes)


arrowBuilding group unity, guide the workshop participants in an investigative discussion of the problem.

arrowFollow a problem solving pattern to arrive at a solution.

arrowBring the group to an agreement before the discussion ends.



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FACILITATING DISCUSSION


Group discussions are common, and this manual provides instruction in facilitating the most common types of discussions. Learn about moderating a panel discussion, facilitating a brainstorming meeting, leading a problem solving discussion, handling challenging people during discussions, and helping a problem-solving group achieve a consensus.



Projects:



The Panel Moderator (20 to 30 minutes)


arrowPresent an introductory short talk or brief lecture describing a theory, model or information about a topic that will be discussed by a group following the presentation.

arrowOrganize the information so that it is easy to understand and can be remembered.

arrowOrient the group to think about the specific goal of the discussion that follows.

arrowUse a buzz session discussion technique to promote group participation in deriving information leading to a solution to the problem.



The Brainstorming Session (20 to 30 minutes)


arrowEstablish the meaning of a question with a discussion group.

arrowUsing a problem solving pattern, lead the participants in a brainstorming session.

arrowScreen the possible solutions and lead the group in deciding what action to take.



The Problem-Solving Session (30 to 40 minutes)


arrowSelect a problem for panel discussion. Select not less than three members in advance to speak on the panel.

arrowDefine the common goals and the purpose of the panel.

arrowActing as moderator, monitor the panel discussion to inform the audience.



Handling Challenging Situations (Role Playing) (20 to 30 minutes)


arrowUnderstand what role-playing is and how to use it effectively in group communication.

arrowSelect a problem involving human relations in which you may use the role-playing method to illustrate and explore the problem.

arrowCreate a plot and characters relevant to the discussion problem and select a cast from among the group members.



Reaching A Consensus (30 to 40 minutes)


arrowBuilding group unity, guide the workshop participants in an investigative discussion of the problem.

arrowFollow a problem solving pattern to arrive at a solution.

arrowBring the group to an agreement before the discussion ends.



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THE PROFESSIONAL SALESPERSON


(Replaced by Persuasive Speaking) Everyone is a salesperson. At one time or another we must sell ideas or products to others. This manual will help you develop sales presentations, conduct sales meetings and train other salespeople.



Projects:



The Winning Attitude (8 - 10 minutes)


arrowUnderstand the importance of a selling attitude that puts customer's interests ahead of your own

arrowLearn to translate product features into "people" benefits

arrowUtilize the five-step structural sequence for building a sales presentations

arrowPrepare and deliver a sales presentation that focuses on meeting audience needs



Closing The Sale (10 - 12 minutes)


arrowUnderstand the importance of closing in successful selling

arrowMaster several closing techniques applicable to various products and sales situations

arrowPrepare and deliver a sales presentation incorporating one or more closing techniques

arrowEffectively handle audience questions and / or objections



Training The Sales Force (Speech 6 - 8 minutes Roll Play 8 - 10 minutes Final Discussion 2 - 5 minutes


arrowUnderstand the role of a sales trainer in helping salespeople to function successfully

arrowSelect a specific aspect of selling and prepare an educational and / or motivational presentation

arrowPresent an interesting, interactive sales training speech and conduct a role play to enable the audience to practice asles techniques



The Sales Meeting (15 - 20 minutes)


arrowLearn to coordinate an effective sales meeting



The Team Sales Presentation (15 to 20 minutes plus 5 - 7 minutes per person for manual credit)


arrowUnderstand the nature and process of a team sales presentation

arrowDevelop a concept and plan for a sales presentation involving three or more speakers

arrowAssemble a teem who can work together effectively

arrowCoordinate the planning, and delivery of a teem sales presentation



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THE PROFESSIONAL SPEAKER


This manual is a complete guide to becoming a professional speaker. Subjects covered include speaking as a company representative and speaking for pay.



Projects:



The Keynote Address (15 to 20 minutes)


arrowIdentify the basic differences between keynote speeches and other kinds of speeches.

arrowLearn how to evaluate audience feeling and establish emotional rapport.

arrowLearn and use the professional techniques necessary for a successful keynote presentation.

arrowDevelop a speech style and delivery that effectively inspires and moves the audience to adopt your views as a collective reaffirmation of its own.



Speaking to Entertain (15 to 20 minutes)


arrowEntertain the audience through the use of humour drawn from personal experience and from other material that your have personalized.

arrowDeliver the speech in a way that makes the humour effective.

arrowEstablish personal rapport with your audience for maximum impact.



The Sales Training Speech (15 to 20 minutes)


arrowTell a sales audience how to sell a product by using a planned presentation.

arrowInform a sales training audience about the human experience of the buyer-seller relationship.

arrowUse entertaining stories and dynamic examples of sales situations.

arrowInspire salespeople to want to succeed in selling.



The Professional Seminar (20 to 40 minutes)


arrowPlan and present a seminar with specific learning objectives.

arrowRelate to the audience by using a seminar presentation style.

arrowUse seminar presentation techniques to promote group participation, learning and personal growth.



The Motivational Speech (15 to 20 minutes)


arrowUnderstand the concept and nature of motivational speaking.

arrowApply a four-step motivational method with the purpose of persuading and inspiring.

arrowDeliver a motivational speech to persuade an audience to emotionally commit to an action.



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PERSUASIVE SPEAKING


(Replaced Professional Salesperson) The ability to influence and persuade others to accept your ideas, products, or services is vital. The projects in this manual are all designed to help you develop excellent persuasive techniques and expand your presentation skills.



Projects:



The Effective Salesperson (8 to 12 minutes = 3-4 min speech, short scenario intro, 3-5min role play)


arrowLearn a technique for selling an inexpensive product in a retail store.

arrowRecognize a buyer's thought processes in making a purchase.

arrowElicit information from a prospective buyer through questions.

arrowMatch the buyer's situation with the most appropriate product.



Conquering the "Cold Call" (10 to 14 minutes = 3-4 min speech, short scenario intro, 5-7 min role play, 2-3 min discussion)


arrowLearn a technique for "cold call" selling of expensive product or services.

arrowRecognize the risks buyers assume in purchasing.

arrowUse questions to help the buyer discover problems with his or her current situation.

arrowSuccessfully handle buyer's objections and concerns.



The Winning Proposal (5 to 7 minutes)


arrowPrepare a proposal advocating an idea or course of action.

arrowOrganize the proposal using the six-step method provided.



Addressing the Opposition (7 to 9 minutes speech; 2-3 minutes Q&A)


arrowPrepare a talk on a controversial subject that persuades an audience to accept or at least consider your viewpoint.

arrowConstruct the speech to appeal to the audience's logic and emotions.



The Persuasive Leader (6 to 8 minutes)


arrowCommunicate your vision and mission to an audience.

arrowConvince your audience to work toward achieving your vision and mission.



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COMPETENT LEADERSHIP MANUAL


Each of the ten projects in the Competent Leadership manual focuses on a different leadership skill, providing you background information and an assignment that requires your serving in one or more specified meeting or club roles in which you can practice aspects of that skill. Roles can include Evaluator, Timer, Toastmaster, Ah-Counter and General Evaluator. In most projects you can choose which roles to serve in. While leadership roles can be learned in every meeting role, some roles provide better learning experiences than others.


Projects:



Listening and Leadership


Listening is an important leadership skill. Good listening helps you to identify and clarify issues, make decisions, resolve conflict and be creative. Listening skills also play a major role in team-building. You can learn to be a leader by following a few simple suggestions.


arrowDetermine your current listening skills

arrowIdentify the seven steps to better listening

arrowPractice listening skills in various club meeting roles



Critical Thinking


A leader gathers information, then analyzes, interprets and understands it before acting. Critical thinkers question what they read and hear, then determine the quality of a piece of information and use logical reasoning to reach conclusions. Critical thinkers make better decisions. You can learn to think more critically by following a few suggestions.


arrowDetermine your current thinking skills

arrowPractice critical thinking skills in various club meeting roles

Giving Feedback


Team members need to know that they are doing well, what they are not doing well and how they can improve. Giving performance feedback is a necessary leadership function. When done properly, feedback can relieve stress, improve interpersonal relationships and promote trust and respect for leaders and team members.


arrowDetermine your current skills in giving feedback

arrowIdentify the steps in giving feedback effectively

arrowPractice giving feedback as you serve in various club meeting roles



Time Management


Time management helps leaders make the most of the time available to them. You can budget your time and accomplish projects and tasks efficiently by identifying long-term and short-term goals, make a daily to-do list, prioritize the list, make a schedule, delegate when possible, leave time for unexpected tasks, and manage interruptions.


arrowDetermine your current time management skills

arrowIdentify the steps to effectively manage time

arrowPractice time management skills in various club roles



Planning and Implementation


A plan provides direction for the leader and the team. The planning process involves setting goals and objectives and preparing plans and schedules to accomplish them. The process forces leaders to look beyond their everyday activities and think about what they want to happen in the future. Involving team members in the process will encourage their committment.


arrowDetermine your current planning and implementation skills

arrowIdentify steps in planning and implementation process

arrowPractice planning and implementation skills in various club roles



Organizing and Delegating


Leaders must ensure the team is organized and capable of accomplishing goals and objectives, and they must provide the structure in which the team will operate. Delegation also plays a major role. A leaders should accomplish functions that only he or she has the knowledge and authority to do and delegate all other tasks to team members.


arrowDetermine your current skills in organizing and delegating

arrowIdentify steps in the organizing and delegating process

arrowPractice skills in organizing and delegating during various club roles



Developing Your Facilitation Skills


A facilitator establishes the structure of the team needs to function effectively, ensures the structure is working and removes obstacles that may be impeding progress. A facilitator also resolves conflicts which are inevitable any time two or more people are required to work together. Good facilitation skills can help the group reach a resolution.


arrowDetermine your current facilitation abilities

arrowIdentify facilitation strategies

arrowPractice facilitation skills in various meeting roles



Motivating People


A motivated team can overcome obstacles of all types to achieve its goals. A leader creates and maintains an environment where team members are likely to become motivated. Leaders find out what motivates team members, then develops reward systems that match what team members value. They also look for ways to reward team members for doing the right things.


arrowDetermine your current motivational skills

arrowIdentify conditions that motivate people

arrowPractice motivational skills while serving in club roles



Mentoring


A mentor recognizes an individual who has less experience and cultivates that person's potential and talents and helps him or her succeed. Leaders are also mentors. You can be a mentor by offering someone opportunities for skill development, helping the person recognize areas needing work, providing helpful advice, being a role model, and encouraging the person to think for himself or herself.


arrowDetermine your current mentoring skills

arrowIdentify the steps in being a good mentor

arrowPractice mentoring skills in various club roles



Team Building


Teams offer great benefits. Team members have a variety of knowledge and skills, which results in more creativity and greater productivity. When a good team is in place, a leader has more time to devote to leadership issues. Team members must be carefully chosen and trained and encouraged to openly discuss issues with you and among themselves.


arrowDetermine your current motivational skills

arrowIdentify steps in building a team

arrowPractice team-building skills while serving in various club roles




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